01
Guest acquisition workflows
Train staff to respond to reservation inquiries, follow up with private-event and catering leads, manage walk-in / waitlist communication, and reduce missed opportunities.
Industry Course · Restaurants & Hospitality
AI Customer Acquisition & Operations Workflow Training for
Restaurant Teams
A focused 12-hour live online cohort that helps host stand, reservations, marketing, catering, and management staff use AI tools, communication templates, guest-CRM workflows, content systems, and local visibility routines in daily restaurant work — 2 hours per day across 6 days, with 12 role-based deliverables.
Course overview
Built for real restaurant customer workflows
Designed for restaurant operators who need front-of-house, reservations, marketing, and catering staff to improve guest communication, lead and inquiry follow-up, content execution, and operational documentation using practical AI-assisted workflows.
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AI-assisted marketing execution
Use AI tools to draft seasonal campaigns, menu promotion copy, social posts, email/SMS messages, and creative briefs — all with human review.
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Operations documentation
Turn repeated front-of-house work into SOPs, templates, checklists, guest-CRM stages, and a 30-day implementation plan for each role.
Suitable employers
Best suited for
- Independent and multi-location restaurants, cafés, bars, and food-service operators.
- Restaurants with host stand, reservations, marketing, and catering coordination roles.
- Multi-location operators that need consistent workflows across teams.
- Employers preparing structured team training plans.
Relevant team roles
Designed for workplace responsibilities
- Host Stand / Front-of-House Staff
- Reservations and Guest Relations Coordinators
- Marketing Staff and Content Coordinators
- Catering / Private-Event Sales Staff
- Restaurant Managers and Team Leads
Training objectives & outcomes
Clear skills government reviewers can understand
Objectives are written around employee skill development, practical exercises, and work outputs — not vague business promises.
Training objectives
- Identify repetitive host stand, reservations, marketing, and catering follow-up tasks that can be improved with AI-assisted workflows.
- Draft guest replies, FAQs, reservation reminders, review requests, and catering follow-up messages.
- Build front-of-house communication SOPs for new inquiries, reservations, no-shows, and waitlist handling.
- Organize guests and catering leads inside CRM stages and create repeatable follow-up routines.
- Create a 30-day role-based implementation plan.
Learning outcomes
- Participants can use AI tools with human review standards for restaurant communication.
- Participants can create campaign copy, simple menu-promotion briefs, and short content calendars.
- Participants can maintain basic local visibility workflows, including Google Business Profile updates and review response routines.
- Participants can document weekly role checklists and shift handoff routines.
- Participants can submit a practical implementation plan tied to their role.
Curriculum
12 hours · 6 days · 12 role-based deliverables
The curriculum is structured as daily 2-hour modules with two role-based deliverables per day. Delivered as a live online cohort — scheduled across consecutive days for private employer cohorts, or 2–3 days per week over 2–3 weeks for open cohorts.
Day 1Foundations · 2h
Role-Based Workflow Audit for Restaurant TeamsIdentify current bottlenecks across host stand, reservations, marketing, and catering workflows.
AI Prompting & Human Review StandardsSafe AI usage, review routines, brand consistency, and quality checks for guest-facing content.
Day 2Front of House · 2h
New Reservation & Inquiry Response WorkflowDraft inquiry replies, FAQs, qualification questions, and reservation prompts.
Reservation, Reminder & No-Show RecoveryReminder messages, no-show recovery flows, and consistent guest communication SOPs.
Day 3Marketing & Content · 2h
AI Copywriting for Restaurant MarketingDraft seasonal campaigns, menu promotions, offers, landing-page copy, and social captions.
AI Content Calendar & Social Media WorkflowBuild a two-week menu-and-events content calendar and reusable content planning process.
Day 4Creative & Guest CRM · 2h
AI Design Brief & Creative Production WorkflowCreate design briefs and creative checklists for menu visuals, event collateral, and in-house signage.
Guest CRM & Catering Lead Stage DesignDefine guest stages, catering pipeline stages, and team visibility routines.
Day 5Follow-up & Local Visibility · 2h
Follow-up Sequence for Catering, Events & Returning GuestsFollow-up sequences for catering inquiries, private events, lead nurturing, and reactivation.
Local Visibility Workflow for Restaurant MarketingMaintain Google Business Profile basics, review response routines, posts, and monthly checks.
Day 6Reporting & Implementation · 2h
Reporting, Weekly Checklist & Shift HandoffCreate weekly checklists and shift handoff documentation for team accountability.
30-Day Role-Based Workflow Implementation PlanParticipants complete a practical plan for applying the workflows in their role.
Practical deliverables
Work outputs participants may complete
These outputs make the training tangible for employers, participants, and documentation review.
Workflow & AI standards
- Role-Based Workflow Audit Sheet
- AI Prompt & Review Checklist
- Weekly Role Checklist
- Monthly Workflow Review Template
Guest communication
- Reservation Inquiry Response Template Pack
- Reservation & No-Show Recovery SOP
- Catering Follow-up Sequence
- Review Request / Response Templates
Marketing & operations
- Menu Promotion Campaign Copy Pack
- 2-Week Restaurant Content Calendar
- AI Design Brief Template
- Guest CRM & Catering Pipeline Template
- Local Visibility Monthly Checklist
- 30-Day Role-Based Implementation Plan
Assessment & completion
Suggested completion criteria
Completion may be based on attendance, daily worksheets, practical exercises, and a final 30-day role-based implementation plan. Suggested completion requirement: participants attend at least 5 of the 6 live online sessions (~83%) and submit required role-based worksheets.
Delivery format
Employer-sponsored training delivery
Training can be delivered as live online training, private employer-sponsored cohorts, hybrid sessions, or onsite workshops where appropriate. Course materials, attendance tracking, practical assignments, and completion documentation can be prepared for employer records.
Instructor credibility
Led by Nic Ma — 12 years in digital marketing operations
This cohort is led by Nic Ma, one of our practitioner-instructors. 12 years of hands-on digital marketing operations work with North American small and mid-sized businesses across fitness, hospitality, wellness clinics, and professional services. Cohorts are designed from active practitioner work — worksheets, SOPs, and templates participants take home are derived from systems Nic uses in current client engagements.
Full bio on the Instructors page. Detailed portfolio and references available to qualified employers on request.
Funding-aware documentation note
Employer Training Canada is a training provider, not a grant application agency. We can provide structured course information, training plans, quotes, instructor details, attendance records, and completion documentation. Employers are responsible for their own funding applications. Funding approval is determined by the relevant program administrator.
Next step
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