01
AI productivity
Plan, draft, summarize, document, and reduce repetitive work with human review standards.
Role-Based Team Training
Workplace Skills for
Teams Moving Faster
Premium, instructor-led training programs for Canadian business teams improving AI productivity, customer communication, marketing workflows, CRM follow-up, and daily operations.
What we train
Training built around real workplace workflows
Designed around the work employees do every day: responding to customers, managing leads, creating content, following up in CRM, and improving productivity with AI tools.
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Customer communication
Improve inquiries, bookings, reminders, FAQs, review requests, and follow-up templates.
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Marketing workflows
Create campaign copy, content calendars, social captions, email/SMS drafts, and design briefs.
04
CRM follow-up
Build lead stages, follow-up routines, renewal workflows, and pipeline visibility.
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Local visibility
Maintain Google Business Profile basics, review responses, posts, and monthly checklists.
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SOP documentation
Turn training into reusable checklists, operating routines, worksheets, and implementation plans.
Role-based training
Designed for the roles inside your business
Not abstract software tutorials. The training follows real responsibilities inside small and mid-sized teams.
Front Desk / Admin
Inquiries, bookings, reminders, FAQs, review requests, and no-show follow-up.
Marketing Teams
Content calendars, campaign copy, social workflows, AI ideation, and creative briefs.
Sales / Membership
Lead stages, trial follow-up, renewal messages, CRM routines, and handoff notes.
Owners & Operations
Workflow documentation, team checklists, reporting routines, and implementation planning.
Featured program
Built for fitness and local service teams
A role-based training program where participants learn to use AI tools, customer communication templates, content workflows, CRM follow-up routines, and local visibility checklists.
12 hours6 daysLive online
How training works
Structured training, clear outputs
Plan: confirm business type, roles, workflow gaps, goals, and schedule.
Live training: instructor-led sessions with examples and practical exercises.
Practice: participants complete templates, checklists, SOPs, and assignments.
Documentation: attendance, completion evidence, and course materials are prepared clearly.
Funding-aware support
Clear training materials for employer funding conversations
Important note
Employer Training Canada is a training provider, not a grant application agency. Employers are responsible for their own funding applications. Funding approval is determined by the relevant program administrator.
Instructor
Nic Ma — 12 years in digital marketing
One of our practitioner-instructors. Nic brings 12 years of hands-on digital marketing operations work with North American small and mid-sized businesses across fitness, hospitality, wellness clinics, and professional services. Cohorts he leads are designed from active practitioner work — not theory.
AI workflowsDigital marketingCustomer acquisitionLocal visibility
More about Nic
Full expertise breakdown and verifiable background are listed on the Instructors page. Detailed bio, portfolio, and references available on request for qualified employers.
Next step
Ready to plan training for your team?
Tell us about your business, team roles, and workflows you want to improve. We’ll help identify a practical training path.